For 24 hours a day, seven days a week, 365 days a year, Valley Heritage Radio is on the air.
For seven of those days – beginning April 20 – there is more than great classic music flowing across the airwaves of the community-owned, non-profit station. There is also a clear message for members of the community that their help is needed and appreciated.
“Community memberships and annual donations are crucial to keep Valley Heritage Radio on the air,” said station manager Jason Marshall.
The fundraising membership drive begins Easter Sunday (April 20) and continues for a week. Volunteers and on-air personalities will be in communities across the Valley Monday through Friday, as part of the annual “Out & About” visits. They’ll be bringing with them local musicians, to make it more of a party atmosphere.
“We love getting out to all areas in the Valley, and we know some people want to support Heritage 98-7, but can’t physically make it out to the station,” said Marshall. “So we’re happy to come to them.”
LIVE MUSIC NIGHTS
Also during Radiothon Week, there will be three nights of live music at the station (3009 Burnstown Rd.).
April 21 will be a live country show featuring Ball & Chain, and Lorne Daley and the Ricochet Riders.
April 23 will be a night of live bluegrass gospel music with Concession 23 and Maple Hill.
April 25 will be Fiddle Night with Dennis Harrington bringing in a stage full of some of the Valley’s top fiddlers.
“The live shows at the station are free and we encourage everyone to come out and catch the fever of the Radiotohon live and in person,” said Marshall.
The fundraising drive wraps up Sunday, April 27 with the annual Valley Round-Up Dance at the Renfrew Armouries. There will be five hours of live music guaranteed to keep everyone’s toes tapping, and a light lunch. Featured talent includes the Douglas Connection, Unwound, and Mike Fahey & Classic Country Revue.
“It’ s perfect way to wrap up an intense week of fundraising,” said Marshall. “What better way to enjoy a spring Sunday afternoon than with great friends and great music.”
Woven into the week of great music is a pledge drive where members of the community are encouraged to purchase or renew memberships to the station, or make donations, said Marshall.
“We are a non-profit station with more than a hundred volunteers and a handful of paid staff who work tirelessly to keep the station running day in and day out,” said Marshall. “Our community membership sits at more than 1,800 members and without those supporters and their generosity, we wouldn’t be able to stay on the air.”
Each day throughout the Radiothon, listeners will hear the usual blend of music and the regular shows, but there will be daily messages encouraging the listeners to support the station in any way they can, said Marshall.
“Even with all the volunteer support, it’s still costly to run a radio station,” said Marshall. “That’s why this Radiothon is so important. We want to be here for our listeners for a long time.”